You have a superpower in business, and that’s honing in on your personality. For me, it’s always the Enneagram that I come back to for finding my best content ideas.
Creating content gets a whole lot easier when you stop forcing yourself into someone else’s strategy and start playing to your strengths. That’s where your Enneagram comes in. Your personality already holds the clues to how you create, connect, and share your message best.
This guide is packed with content ideas tailored to your Enneagram type — helping you create in a way that feels natural, aligned, and impactful.
Type 1: The Reformer
For the mission-driven creative who wants to make it better.
You’re focused on creating high-quality, intentional work that actually helps people. You bring clarity and structure where others feel scattered. Your unique gift is turning messy, overwhelming topics into organized, actionable content people can trust.
Content ideas for you:
- A week of optimizing my creative systems (so they don’t have to)
- What’s actually worth being a perfectionist about in business
- How I organize my creative process in Notion
- A day in my life as a creative who craves order but is learning to let go
- My go-to tools for simplifying workflows without sacrificing quality
- Lessons I’ve learned from embracing “done is better than perfect”
- Behind-the-scenes of how I refine my offers to better serve my audience
Type 2: The Helper
For the service-first creative who wants everyone to win.
You’re driven by connection and genuinely want your audience to succeed. People come to you because they know you’ll show up with heart and thoughtfulness. Your content gift is making people feel seen, supported, and cared for through every post.
Content ideas for you:
- 3 ways I give more value to clients without burning out
- How I show up for my audience even when my energy is low
- Surprising my team/clients/followers with something thoughtful
- Building a business that feels like real friendship, not transactions
- Sharing my favorite ways to nurture client relationships long-term
- How I create content that genuinely supports and uplifts my community
- Tips for setting boundaries as a helper while still staying heart-led
Type 3: The Achiever
For the driven creative who turns everything into a brand moment.
You’re goal-oriented, polished, and know how to craft a message that converts. People look to you for leadership, strategy, and inspiration to level up. Your superpower is creating aspirational content that motivates and drives real results.
Content ideas for you:
- A day in the life of a creative who’s always chasing the next win
- How I create content that builds credibility and drives conversions
- The creative entrepreneur’s guide to building a personal brand with intention
- How I stopped performing and started creating from purpose
- Sharing my content creation systems for maximum efficiency
- My go-to strategies for repurposing content without losing momentum
- How I align my personal goals with my business growth
Type 4: The Individualist
For the emotionally-driven creative with main character energy.
You create from a place of deep feeling and unique perspective. Your audience is drawn to your authenticity, artistry, and the way you turn ordinary moments into beautiful stories. You excel at content that connects emotionally and stands out as so you.
Content ideas for you:
- How to honor your creative cycles without guilt
- Sharing what inspires you in your city this week
- My favorite rituals that keep me creatively grounded
- Why it’s okay if not everyone gets your vision
- The story behind my favorite piece of personal content (and why it mattered)
- How I turn personal experiences into content that resonates
- Navigating comparison while staying true to my unique creative voice
Type 5: The Investigator
For the curious creative who’s building from the inside out.
You value depth, research, and thoughtful creation. Your audience trusts you to bring insight, analysis, and grounded perspectives. Your content gift is taking complex ideas and breaking them down into clear, valuable resources.
Content ideas for you:
- Minimalist marketing: doing less, but doing it better
- Documenting the research phase of a passion project
- Breaking down what’s working in your content strategy this month
- Creating with intention vs. consuming — what changed for you
- Sharing my favorite research tools and how I use them in content creation
- How I analyze trends without losing focus on my niche
- A deep dive into a topic I’ve been obsessing over lately
NEXT UP: BLOGGING TIPS FOR YOUR ENNEAGRAM TYPE
Type 6: The Loyalist
For the steady creative who is quietly building something massive.
You’re reliable, thoughtful, and always prepared. People look to you for trusted advice and consistency when things feel chaotic. You shine when you create content that builds safety, trust, and long-term relationships.
Content ideas for you:
- Creating content when visibility feels overwhelming
- How you prep for a launch when overthinking everything
- Building unshakable trust with your audience or clients
- Providing a “safe container” in your business for yourself and your community
- My strategies for staying consistent even when motivation dips
- How I create community-driven content that feels supportive
- Breaking down my favorite systems for staying organized and steady
Type 7: The Enthusiast
For the playful creative with too many ideas and not enough hours.
You bring energy, spontaneity, and fun into everything you create. Your audience loves your fresh perspective and ability to make business feel exciting. Your content superpower is creating engaging, high-energy ideas that inspire action (without boring anyone).
Content ideas for you:
- 5 spontaneous things you did this week (and what came from them)
- How you made your business flexible enough to fit your energy
- Finding peace with unfinished projects (and choosing what matters)
- Living like a creative even when business gets serious
- My favorite low-pressure ways to test new content ideas
- How I balance structure and spontaneity in my content planning
- A roundup of fun, unconventional ways I keep creativity flowing
Type 8: The Challenger
For the powerful creative who builds empires but protects their peace.
You’re bold, direct, and not afraid to challenge the status quo. People respect your leadership and look to you for honest, no-fluff advice. You excel at creating strong, authoritative content that sparks meaningful conversations.
Content ideas for you:
- Setting boundaries with love (without feeling bad about it)
- Channeling strong opinions into powerful brand storytelling
- Advocating for yourself as a creative entrepreneur
- Your rules for building authority while staying true to yourself
- How I navigate polarizing topics with confidence and respect
- Sharing my “non-negotiables” in business and why they matter
- Lessons from standing firm on my values, even when it’s unpopular
Type 9: The Peacemaker
For the grounded creative who wants harmony inside and out.
You bring calm, thoughtful energy into a noisy online world. Your audience appreciates your balanced, relatable approach to business and life. Your content gift is creating peaceful, grounding content that invites others to slow down and reflect.
Content ideas for you:
- What slow business looks like in a fast world
- How you balance ambition with your need for inner peace
- Sharing your favorite “soft productivity” habits
- How you simplified your weekly workflow in a way that feels true to you
- My approach to creating content that feels calm, not chaotic
- How I maintain focus without forcing hustle energy
- Simple practices I use to reconnect with my why
Ready to Create Content That Feels Like You?
If you’re done trying to keep up with what everyone else is doing and want a strategy that actually feels aligned with your personality, this is your sign.
I help creatives like you build marketing strategies that feel like you — intentional, sustainable, and designed to play to your strengths.
→ Ready for a content plan built around your energy? I have a couple mentorship spots available where we make content consistency your default.
