Ever feel like blogging is supposed to help you make sales… but you’re not quite sure how it actually works?
Here’s the thing: a blog sales funnel isn’t about hitting publish and crossing your fingers. It’s about mapping out a path that turns cold traffic into warm leads, then into paying clients or customers.
When you combine Pinterest and email marketing with strategic blog content, you’ve got yourself a funnel that runs on autopilot (and doesn’t require showing up on Instagram 24/7).
Let’s walk through how to make that happen with Pinterest bringing the traffic, your blog doing the heavy lifting, and email sealing the deal.
Pinterest Is the Traffic Engine
Pinterest is often the top of the funnel. People are already searching for inspiration, answers, and products, which means they’re often closer to taking action than on other platforms. Instead of pushing your content to a passive audience, Pinterest puts your content in front of people who are looking for exactly what you offer.
When we talk about Pinterest, we’re talking about evergreen, scalable visibility. A pin you create today can drive clicks for months or even years—without relying on trends or constantly showing up on social media. With the right strategy, a single pin can send traffic to your site every single day.
Your pins are the first touchpoint in a Pinterest marketing funnel. Their job? Get the click or get the save.
Each pin should showcase your work, inspire action, and represent your brand in a way that’s clear and enticing. Whether it’s a pin that teases a blog post or highlights a product, you’re starting the journey by catching someone’s attention.
Blogging Is Your Authority Builder
Once someone clicks on your pin, they land on your blog. This is where trust starts and where the real connection happens. Your blog is no longer just a digital journal—it’s a strategic piece of your blog sales funnel.
A strong blog post does three things:
1. Delivers on the promise of the pin.
If your pin promised a guide, tip list, or tutorial, your blog post needs to give that value upfront.
2. Positions you as the expert.
Keyword-optimized blog posts help you rank on Google and Pinterest, but they also showcase your expertise. A well-written blog can make someone think, This person really knows their stuff.
3. Guides readers to the next step.
Your blog is where subtle selling begins. It’s not about hard pitches—it’s about building trust and naturally leading readers to sign up for your newsletter, download a freebie, or check out your services.
Want to know how to create a blog post that converts? Focus on solving your audience’s problem, showcasing your expertise, and adding clear calls to action.
Email Is Where the Relationship Happen
Getting someone to your website is only the first step. What happens next determines whether they stick around or bounce. That’s where email marketing steps in.
Your blog post should give readers a reason to subscribe. Whether it’s through a content upgrade, free guide, or simply by offering more value, you want to capture their email while you have their attention.
Once they’re on your email list, the relationship begins:
- Welcome sequences create a warm introduction to your brand.
- Weekly newsletters keep you top of mind.
- Nurture emails share helpful tips, stories, and updates that keep readers engaged.
This is the bottom of your content funnel for service-based businesses—where interest turns into sales. People rarely hire you or buy from you the first time they stumble onto your site.
But when they’re getting value from you week after week in their inbox, they’re far more likely to trust you and invest when the time comes.
What If Pinterest Isn’t Your Top of Funnel?
While Pinterest is our go-to for evergreen discovery (it keeps driving traffic long after you post), your top of funnel doesn’t have to start there. The key is having one platform that drives awareness—the place where people first find you and your brand.
For some, that could be Instagram, TikTok, YouTube, or even a podcast. The platform you choose just needs to do the job of getting fresh eyes on your content.
Your Funnel Doesn’t Have to Look One Way
The same goes for the rest of the funnel. Instead of a blog, your “content hub” might be a YouTube channel, a Substack newsletter, or even a podcast archive. The middle of the funnel is about building connection and trust—wherever that happens best for you and your audience.
And instead of email marketing, you could nurture your audience through text messages, private communities, or even voice notes through an app like WhatsApp. The key isn’t sticking to one formula—it’s understanding how each layer of the funnel works and adapting it to the platforms you actually enjoy creating on.
Pinterest + Blog + Email is a tried-and-true system because it’s simple and evergreen, but this structure is flexible. As long as you have:
- Discovery (top of funnel) – A platform where new people find you.
- Connection (middle of funnel) – A content hub where you showcase value and build trust.
- Nurture (bottom of funnel) – A way to stay connected and convert (email, texts, or DMs).
…you have a content funnel for service-based businesses that works.
What This Looks Like in Action
Imagine you’re a wedding photographer. A bride-to-be searches Pinterest for “unique wedding photo ideas” and lands on one of your pins. The pin takes her to your blog post titled “10 Creative Wedding Photo Ideas You’ll Want to Steal.”
She reads through your tips, loves your style, and notices your free download: “The Ultimate Wedding Photo Checklist.” She signs up. Now she’s on your email list, where she gets your welcome sequence filled with wedding planning tips, behind-the-scenes insights, and examples of your favorite shoots.
A few weeks later, when she’s ready to book a photographer, she thinks of you first. Why? Because you’ve built a relationship with her from the moment she found you.
Ready for a Done-For-You Funnel?
If you’ve ever wondered how a blog post can do more than just share information, this is for you. A blog sales funnel isn’t just about posting content and hoping someone lands on your site, it’s about creating a strategic pathway that moves someone from discovering you to trusting you, and eventually, buying from you.
When paired with Pinterest and email marketing, your blog becomes the middle of a powerful Pinterest marketing funnel designed to bring consistent traffic, nurture leads, and drive sales.
You don’t have to figure it all out on your own. We’ve built this system for creative businesses just like yours, and we know how to use Pinterest, blogging, and email together to make it work.
Want your content working like a 24/7 sales machine? Book our services today and let’s build a strategy that does it all for you.
